5878 - Transatlantic Retailing: The Franco-Mexican Business Model of fin-de-siécle Department Stores in Mexico City.

This paper finds that Mexico's vanguard position in establishing the first purpose-built department stores in Latin America is closely linked to the strong presence of an immigrant entrepreneurial class from the Barcelonnette region of France in the retailing and textile manufacturing sectors. Mexican department stores followed Parisian models, policies, and innovations closely, yet accommodated local customs and conditions. The stores served as showcases for the success of the national government's economic and cultural modernization program as as cultural primers for Mexican consumers.

Palavras-chaves: Mexico, France, Consumption, Department Stores, Business History.

Autores: Bunker, Steven (The University of Alabama, Ud States of Am / USA)


University of Vienna | Dr.-Karl-Lueger-Ring 1 | 1010 Vienna | T +43 1 4277 17575