4056 - Open or Closed Market: The Promotion and Circulation of Latin American Films

This essay provides a unique look into how Latin American and Spanish films have been promoted and distributed in the United States from 2005 to 2011. The paper gives an overview of the U.S. marketplace trends that have taken place in this era and how it has helped or hindered the marketing, and distribution of Latin American films. It proceeds to give some brief overviews as well as some detail accounts gathered through various interviews of marketing professionals or key individuals, who take part in the promotional aspects of these films. These industry professionals describe the successes and setbacks that they confronted in marketing and distributing of Latin American films in this period. This study provides a rare look into marketing and distribution of Latin American films within the United States.

Keywords: marketing, Latin American, films, distribution

Author: Puente, Henry (CSU Fullerton, Ud States of Am / USA)


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