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10775 - Latinoamerican Cinema and Television: A Disappearing Horizon of Difference?

The late 20th century introduction of new digital technologies has stimulated the "convergence" of televisual and cinematic practices, making media more readily available to a broad audience, but also diminishing the profile - and profitability - of cinematic discourse in its "traditional" form. Meanwhile, the neoliberal development models introduced in several key film markets (such as Mexico and Brazil) signaled a reduced role for the state in audiovisual production, accompanied by a displacement of cinematic production into the realm of televisual enterprises - such as Globo Filmes (Brazil) and Televicine (Mexico). The rise in televisual hegemony at the national level has been evidenced somewhat in the quotation or adoption of televisual narrative and techniques in recent Latin American feature-length films. This paper will grapple with the growing fissures in the televisual/cinematic divide by taking an inverse route and locating the presence of cinematic discourse in television programming, especially in dramatic series based on "real life" stories, and examining the role played by transnational spectatorship in encouraging this development. My argument and choice of textual examples will be informed by recent field research on transnational television and its diasporic Latina/o audiences.

Keywords: television, neoliberalism, transnational, aesthetic politics

Author: Benamou, Catherine (University of California-Irvine, Ud States of Am / USA)

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